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On March 26-29th, 2009, Entrepreneurs from Across Canada, the US and the World Will Come Together in the picturesque Olympic City of Vancouver, BC to Learn at the Canada Marketing Summit about “Recession-Proof” Marketing Strategies Guaranteed to Help Them Super Charge Their Businesses and THRIVE in Any Economy.

The co-host of the Event, Jeff Mills and Rob Toth have managed to commit 16 Super Elite Marketing Gurus, Business Coaches, and Life Strategists to come on those days to Vancouver and teach the ultimate 4-day marketing and mastermind session specifically designed to show entrepreneurs like you how to get quality leads and sales in today’s tough economic crunch.

Jeff Mills and Rob Toth anticipated late last year that unlike for the automotive, banking, housing and the energy industry nobody would stand up for the average small business owner and local wellness coach who will not see any bail-out packages by a long shot. They concluded that small business owners and local coaches will only be able pull themselves through the tough economic conditions, if they mastermind with business and marketing leaders willing to share proven “Recession-Proof” Marketing Strategies”.

If you live in Vancouver, Seattle area or plan a business trip there during the March 26-29, 2009 period contact Jeff and Rob, the co-host of the Event to register and listen to the great line-up of marketing who’s who speakers including:

1. Glen Dietzel – the JV Master Expert from Sarnio – Ontario - Canada

2. Gil Ortega – the Lead Generation Expert from San Diego – California – USA

3. Josh Anderson – the New Media Expert from Boise – Idaho – USA

4. Alex Mandossian, Online Marketing Expert from San Francisco – California – USA

5. Randy Charach – Domain Arbitrage Expert from Vancouver – BC – Canada

6. Troy White – Direct Response Guru from Calgary – AB – Canada

7. Trevor Cook – Million Dollar Ad Copywriter from Los Angeles – LA – USA

8. Suzanne Falter-Barnes – the PR Guru from Burlington – Vermont – USA

9. Mike Woo Ming – the marketing MD from Escondido – CA – USA

10. Pat Mesiti – the Famed Life Strategist from Mona Vale – Australia

11. Warren Witlock – the New Media Marketer from Las Vegas – Nevada – USA

12. Reed Floren – 22yr old Semi-Rtd Internet Marketer from Minneapolis – MN- USA

13. Tod Falcone – Sales Specialist from Seattle – Washington – USA

14. Mark Anastasi – Entrepreneur from London – UK

15. Ken McArthur – Information Marketing Coach from Philadelphia- PA – USA

This great line-up is completed by Outsourcing Coach and Top Marketing Consultant Jeff Mills, who started out surfing waves in Huntington Beach, California and later moved to Canada to study at a bible college in Edmonton, Alberta. He subsequently worked as a full-time Youth Pastor in Minnesota for nine years, before getting bitten by the Internet bug in 1999 and decided to follow his passion and start his own Internet business. Since then, Jeff has successfully marketed hundreds of products and services in almost every niche market imaginable on the Web.

Today Jeff is widely considered one of the utmost authorities on personal branding and outsourcing in the United States. He is also the Host of the “Midwest Super Conference” - one of the top annual marketing training events for entrepreneurs and small business owners in the United States for the past six years.

Jeff’s co-host, Rob Toth, the smart, Canadian Internet Marketing Strategist aka as the “Genie”, runs his company right from the heart of downtown Vancouver, BC.

After just a few short years in the industry, Rob is widely considered to be one of the most in-demand Internet marketing strategists around. An expert in designing online sales funnels, Rob specializes in showing local and international business owners precisely how to generate leads and profits from their “web properties.”

Rob has marketed a host of products through the Internet including physical books, specialized fitness equipment, seminars, a wide range of information products, wellness programs and more.

The first annual Canada Marketing Summit is being held on Rob’s “home turf” and he’s right in the mix making sure this event builds into the most valuable 4-day annual “direct response” marketing seminar in Canadian history.

Register here for this year’s Canada Marketing Summit

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

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Interviews include:Rob of

Charles of Living Harvest
- an emerging company producing and distributing protein-rich products
from Canadian grown hemp seed cake and who have big plans for worldwide
distribution.

Kristian of Level Ground Trading
- a coffee importer forming relationships with farmers in impoverished
areas to aid in social development while growing tasty, organic beans
to distribute from their base on Vancouver Island.

Mike of Manitoba Harvest
- a pioneering hemp company who feature a “seed to shelf” process to
ensure top quality for the ‘power foods’ they export to the USA now
that the DEA ban is history.

Plus observations on the Omega Harvest
Hydroponic Rotary Garden, phyto-plankton, Emu oil, plus commercial hemp
history in Canada and the DEA vs HIA US court challenge.

> Listen Up - Urban Vacouver #1 Podcast (.mp3)
> Subscribe to “Choogle on” in iTunes

Note: Originally posted at UncleWeed’s blog at Urban Vancouver on March 1, 2006 & recorded or Feb. 4 2006

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“Better For You” is a category used to described health and wellness products popularized by the North America and Western Europe weight management and weight loss fads like the “South Beach” and “Atkins” diets as well as concerted public authority campaigns in these countries in favour of healthy eating habits to stop the obesity pandemic.

The category includes food and beverage products where the amount of a substance considered to be less healthy (such as fat, sugar, salt, carbohydrates) has been actively reduced or removed during the production process

In 2005, global Better For You (BFY) sales in this category was estimated at US$108.9 billion, with health beverage and food supplements sales achieving respectively 11% and 8% annual growth.

Canadians, as educated consumers, have shown strong demand for Better For You products in an attempt to follow healthier lifestyles. According to AC Nielson research, the number of products listed as “better for you” in Canada doubled the new labelling standards from Health Canada came into effect in 2003, which allows for health claims to be displayed on product labels. This is currently a successful and predictably long-staying trend as companies develop new BFY options and nutritionally improved staple food products such as naturally healthier olive oil and whole grain bread.

BFY snack foods are strong performers in the Canadian market, with reduced-fat items outpacing sales of conventional products. Reduced-fat biscuits, sweet and savoury snacks, as well as extruded snacks, such as flavoured rice crisps and soy crisps, are strong performers at retail grocery stores across the country. In particular, the major sweet and savoury snack producer Frito-Lay Canada, boosted sales of BFY products when its reduced-fat “Baked” Lay’ s and Tostitos were introduced to the market. Reduced-fat products are also popular for staple food items such as milk, oils and fats, as well as in convenience products such as frozen and chilled ready-meals. For instance, despite a decrease in per capita consumption of milk, reduced-fat milk sales grew 4% in 2006, and reduced-fat yogurt represented over a third of all retail sales of yogurt in Canada.

Healthier oils and fats is a major trend affecting Canadian consumers as the population has become more educated about health problems associated with the high-fat content of traditional products. Over half of all retail sales of spreadable oils and fats are from reduced-fat, reduced-salt, or reduced combination BFY products, as well as naturally healthy olive oil spreads. This success can mainly be attributed to Unilever Canada‘ s aggressive marketing of its ‘Becel’ brand as a healthy alternative to butter. Sales of naturally healthy olive oil are strong, with higher priced imported “extra virgin” varieties boosting sales values.

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